Long Term Product Specialist (18891)
- Business Function:Corporate Functions
- Job family:Sales & Partnerships
- Location:DNK - Albertslund - Roskildevej 14, HQ
- Contract:Permanent Full-Time
Avis Budget Group EMEA Ltd is a leading provider of mobility solutions across Europe, Africa and the Middle East, where it operates the globally recognised Avis and Budget brands.
Avis Budget is a trusted brand with a long history of innovation in the car rental industry and is one of the world's top brands for customer loyalty, with a commitment to true convenience and exceptional service with the Avis human touch.
The Avis brand operates across six continents via a network of over 5230 locations in 166 countries, through wholly-owned subsidiaries in 21 corporate countries complemented by licence arrangements in a further 145 countries.
The Budget brand, serves customers across six continents, through more than 3,900 locations in 124 countries, including over 800 airports. These are predominantly franchise businesses with corporate operations in France, Germany, Spain, UK, Austria, Netherlands and Switzerland.
Budget is an industry leader in providing vehicle rental services to value-conscious travellers worldwide.
Where possible and for customer convenience, the Avis and Budget brands share the same rental locations at many airports, railway stations and other key locations across Europe.
Avis Budget Group EMEA Ltd is owned by Avis Budget Group, Inc. (NASDAQ: CAR), which operates and licenses both brands throughout the world. For more information, on the Avis brand, visit www.avis.com or www.budget-international.com for the Budget brand.
Manages the day to day activity to enable Avis Budget to have a profitable and growing Long-Term proposition within Northern Region Markets. This person is known as the subject matter expert, having external knowledge of the market, competitors and the Long-Term industry. Will be responsible for monitoring the market, identifying and investigating opportunities, recommending and gaining business approval for enhancements and managing the Go To Market processes (coordinating the fleet and Operations teams, briefing marketing communications and organising systems implementation).
This person has no direct reports. This person will be required to cover for the Product Manager as requested.
They are not part of the change leader group but would need to influence activity in other departments.
Long Term product development and maintenance: Will define the Long-Term product for the market and manage further development and growth to targets. Maintain the ongoing lifecycle and identify opportunities for future improvements. Work with the relevant internal departments to set up the required internal processes, systems and training. Lead the communication of this to the relevant internal teams.
European Long-Term Propositions: Provide Local Market knowledge and support to the Central European Value Propositions team. Assist with development, pilot and launch of European Long-Term initiatives.
Analysis of the market, competitors and industry: Gather external market and competitor product and pricing to understand the current long-term market and ongoing development of long Term propositions and fleet for the leisure segment. Use data on an ongoing basis for daily management of existing propositions.
Fleet – Work with the fleet team to research desirable fleet purchase opportunities. Compare holding costs on potential purchases against long term rental market pricing to ensure opportunities are profitable. Work with Marketing to deliver car specific promotions and customer communications. Coordinate implementation and internal communication of new deals and offers to Ops.
Pricing (leisure segment): Work with Revenue Management and FP&A to price the Long-Term leisure propositions. Ensure reporting is in place to measure long term fleet & revenue performance against set KPIs. Lead the implementation and communication of this to the relevant internal teams.
Tracking of performance: Establish the required reporting to track and monitor the performance of LT in the market, providing regular updates to Product Manager, Marketing Director, GM and other stakeholders. Interpret performance to make recommendations for actions to be taken which improve performance and/or propositions.
Authority / Influence over Resources
Authority for Change
This person would not have the authority to change process or policy but would be encouraged to bring forward ideas to improve the business.
External / Internal Interaction
Internal: Operations, FP&A, Fleet & Fleet Distribution, Revenue Management and ABS Commercial teams on a regular basis.
External: Suppliers and Marketing research agencies, where applicable
Work Experience / Background
Technical Business Skills / Knowledge